If the direct postcards are delivered precisely to "the perfect target" (which is not very likely), then the direct-mail route is preferable.
Based on the fact that I don't know the answers to either of these questions, my guess is that neither the direct postcards nor the newspaper will work for you.
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But if no such list is available, the newspaper might be a second choice. Some ads build traffic, some build relationships and others build your reputation.
In either case, you'd want to include a large picture of a BMW 2002 to serve as a recall cue and help gain the attention of your target customer. If you don't have the financial resources to launch a true branding campaign focused on building relationships and reputation among potential customers, you're going to have to settle for traffic-building ads until you can afford to begin developing your brand. If you need an ad to produce immediate results, your offer must have a time limit.
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Opening, building, and operating your own advertising agency will require a lot of work and dedication, but with proper preparation, you can definitely make it in the field.
If your impact quotient is high enough, your best bet will be the newspaper.