This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.
By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital.
We make sure that our clients have what they need to run their businesses at peak performance levels, with maximum efficiency and reliability.
Since many of our information applications are mission-critical, we give our clients the confidence that we'll be there when they need us.
Our margins are declining steadily for our hardware lines. (add relevant information) Our margins are thus being squeezed from 25% from five years ago to closer to 13 to 15% at present.
A similar trend shows for our main-line peripherals, with prices for printers and monitors declining steadily.
We are also under pressure to improve our understanding of the direct-connect Internet and related communications.
Finally, although we have a good command of desktop publishing, we are concerned about improving integrated fax, copier, printer, and voicemail technology into the computer system.
We will not be able to compete in any effective way with the chains using boxes or products as appliances.
We need to offer a real alliance that feels personal.