Case Study Internal Communication

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Each channel was given a name that reflected the type of content and style of communication the employee would encounter.A simple yet effective way to acknowledge staff achievements while putting the customer front and center.Whenever a customer gives a compliment or provides feedback, it’s published on the intranet – this serves as a great recognition system and a reminder of the importance of customer service.There were plenty of fun teasers to shift away from the ordinary.Our full-channel launch included emails, posters, banners and videos to show Hershey’s people how to find, use and contribute information.The idea was to encourage employees to share their views on business stories, to give insight into their working worlds and contribute their voices to the Hershey story.We planned and delivered a campaign designed to rebrand existing channels, launch new ones and foster a culture of inclusive two-way communication.As the news spread it was fantastic to hear stories from behind the scenes through our network of employee reporters, aka Hershey’s ‘citizen journalists’. We saw an increase in open and read rates, and high engagement with the channels.The community of employee reporters continues to grow.Employee heroes are at the center of this impressive campaign.With over 1000 new employees, Siemens Hull was looking to forge a robust culture and bring their strategic vision to life.


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