Teaching the youth the value of money, along with the skill to distinguish their needs from their wants, would also contribute to forming a healthy attitude towards goods. A world without consumerism is highly unlikely to occur in the near future, as it is too complex of a issue to eliminate entirely. Marketers have begun to compare consumers to roaches, “You spray them and spray them and they get immune after a while” (From Consumerism to Personal Bankruptcy, n.d., para. This refers to how advertisements hardly have an effect on most people anymore.
She confesses that television advertising “made [her] want a Chatty Cathy doll so much as a kid that when [she] saw her under the tree [her] head almost exploded” (para. On the other hand, advertising is not the only phenomena responsible for the increasing numbers of people obsessed with the need to buy new items.
One of the most powerful forces that contribute to the promotion of consumerism is the omnipresent advertising in capitalistic societies.
Advertising is an essential component in the marketing strategy of any product, but at the same time, it affects the human mind.
According to a survey designed to measure children’s knowledge about financial management conducted in the United States by the charity organization Jump$tart Coalition, survey-takers scored an average of 52 percent.
This percentage indicates a weak awareness of the usage of money (From Consumerism to Personal Bankruptcy, n.d., para. Even adults would rather spend their disposable income on a new suit or an extravagant holiday than save it.