Fitness Center Business Plan Sample

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We will be occupying roughly 2,200 to 3,000 square feet of light industrial space. Our program is provides all of the elements necessary for participants to achieve their fitness goals.

3.2 FEATURES & BENEFITS One-on-one coaching (Fundamentals): Each client must attend five one-on-one sessions with our Buff Up Level 1 certified coach.

Use this personal fitness business plan as your template to create the best personal fitness facility in town that’s also a thriving, profitable business!

This personal fitness business plan includes market analysis, strategy, more.

Buff Up is the principal strength and conditioning program for people of all shapes and sizes, from the highly specialized combat warrior to the grandmother trying to build enough strength to pick herself up after a fall. Sports, combat, survival and life reward are just a few of the accomplished goals of our program.

This is a fitness program that is, by design, broad, general and inclusive. Our program utilizes the ten standards of fitness; cardiovascular/respiratory endurance, stamina, strength, flexibility, power, speed, coordination, agility, balance and accuracy. 2.2 LEGAL ENTITY & OWNERSHIP Buff Up Lake Oswego is currently registered with the Secretary of State (Oregon) as a limited liability company under the name “The BOJT Company, LLC”. 3.1 PRODUCT DESCRIPTION Buff Up Lake Oswego provides individuals the opportunity to exceed their fitness expectations.The company will be cash flow positive in the first year.1.7 FUNDS REQUIRED & USE Buff Up Lake Oswego is seeking ,000 through a line of credit that will be used to secure a facility, equipment and for marketing expenses.1.3 MARKET ANALYSIS The market for fitness training reflects the demographics and standard of living in much the same way that the major gyms and personal training facilities are segmented.In general, Buff Up attracts adults in the 30 to 60 year old range, who either live or work in the area.They also have business backgrounds, as well as a strong network of clients that are interested in the service.1.6 FINANCIAL PLAN Buff Up will acquire 85 customers in the first year, which will generate approximately 5,000 in revenue.1.2 PRODUCTS & SERVICES Buff Up Lake Oswego provides individuals the opportunity to exceed their fitness expectations.This is delivered through expert coaching, high-quality equipment, convenient scheduling and exceptional exercise programs.We plan on operating as “The BOJT Company, LLC DBA Buff Up Lake Oswego”. This is delivered through expert coaching, high-quality equipment, convenient scheduling and exceptional exercise programs.2.3 FACILITIES & LOCATION Buff Up Lake Oswego is located in Lake Oswego, Oregon. When a person exercises in a group, has fun and uses everyday functional movements; he or she is far more likely to exercise more often, eat better, have less injuries and lose weight while gaining muscle mass.

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