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Rich Levin is a national real estate speaker and sales coach.His company, Rich Levin's Success Corps Inc., Rochester, N.
SWOT is a standard acronym used for business plan building.Y., takes a "whole business approach" to coaching, focusing not only on essential sales skills such as presenting and prospecting, but also quality of life and personal finance. Before construction begins on a home, a solid architectural plan is laid out to guide the construction team.Do you have specific marketing programs that you plan to use?Make sure that your real estate business plan is results-driven.If you finish this simple planning process before the beginning of 2012, you’ll have your best year ever (or best for a long time). That means standing up, stretching way up, left, right, and back. Then, put your shoulders back, stomach in (you’ll feel it even if it still sticks out), and chest out. * The first key to success: Focus on results instead of activities.If it’s not possible to complete this plan before the year’s end, then complete it over the next 30 days. Make a list of your dream priorities in every aspect of your life. Write your answer to these questions: “What do you want your real estate career to do for your life in 2012? Take three huge, deep breaths — far more oxygen that you normally take into your lungs. Pump your fist and say “Yes, Yes, Yes.” You put yourself in the best possible mental and emotional state for planning. Throughout the year, instead of focusing on number of activities (calls, mailings, blog posts, and so on), concentrate on achieving this number of new clients each week.The chances are that your area already has at least one or two successful and popular brokers already actively engaged in the marketplace.If you want to have the best chance at success, you need to consider your strengths, weaknesses, and any areas you are particularly interested in or experienced with.Make sure you are deeply familiar with the area you’d like to set up your business.Knowing the towns and surrounding areas of where you’ll be helping people locate to is a critical part of running a real estate business, but it can also influence how you’ll decide to present yourself in the marketplace.