The conclusion to an essay is the most purely rhetorical part of the entire piece.
By “rhetorical”, we mean a conclusion’s (and indeed the entire essay’s) ability to convince or persuade the reader of certain outlooks or arguments.
And you want to do this in much the same way that Martin Luther King would have done with his captivated audience on that memorable day in 1963.
Conclusions are among the hardest parts of an essay to write well. You need to leave your reader with the best possible impression of your work.
You may be surprised when we say that an essay conclusion is, in some ways, comparable to a piece of text as emotive as say, Martin Luther King's "I Have a Dream" speech. Ultimately, when you conclude an essay, you want to engage the reader's emotions, whether they be excitement, surprise, contemplation, or a mix of these and more.
But, extravagant comparisons aside, what we mean here is that the core purpose of an essay conclusion can be compared to the end of any great speech, monologue or presentation that leaves you feeling something.
An essay conclusion needs to use rhetoric to emotionally connect with the reader in some way.
And this is done through the use of certain language and the way the information is presented.
Sure, you’ll tell your potential customers about the balcony that leads off the master bedroom, the distance to the beach, and the amenities of the town in which the properties are located.
But your customers will also want to know other details: can they let the property while they’re not using it, for example?