Important Parts Of A Business Plan

If you’re in tech, are you trying to build the next Nest?If you’re in food and beverage, are you aiming to be the next Chipotle?

If you’re in tech, are you trying to build the next Nest?If you’re in food and beverage, are you aiming to be the next Chipotle?

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your new product delivers crazy value to your customers by breaking down the ways that it benefits your customers and meets a highly specific need for them. In your Company Synopsis section, you’d probably spend your time talking about how your solution conveniently spares pet owners the hassle of remembering to make a vet appointment, traveling to the clinic, and waiting to talk with the vet just to pick up Scrambles’ medication.

Now it’s time to use your Product or How it Works section to get into the finer details around the mechanics of how it does so. In your How it Works section, on the other hand, you’d shift your focus to describing how your customers have the ability to choose from a variety of brand name medications, set their own delivery schedule, enjoy 2-day delivery, and gain real-time support 24/7 from a team of industry experts.

Before your readers will ever bother caring about things like your marketing strategy or your financial assumptions, they’ll want to know two absolutely fundamental details that will set up the rest of the plan that follows: You might have the most revolutionary product the world has ever seen, but if you don’t take the time to carefully articulate why your product exists in the first place and how it helps your customers solve a pain point better than anything else out there, nothing else in your business plan really matters from the reader’s perspective.

If you spend the majority of your time on any one part of your business plan, take the time to really nail this part.

Remember, you’re not giving away every last little detail about your company and business opportunity right up front.

Just enough of the “good parts” to both inform and intrigue your reader to dig in further.Key questions to consider: If your product or service has some sort of proprietary element or patent at the core of what makes it work, you might be a bit hesitant to show your hand for fear that someone might run off with your idea.While this is a completely understandable concern, know that this pretty much never happens.Outline the next objectives or milestones that you hope to meet and what it means for the growth of your company.What is the scope or “big picture vision” of the business you are trying to build?Are there any recent acquisitions (examples of larger companies buying up companies similar to yours) that could bolster the case for your own exit strategy?Are there any similar companies that have recently IPO’d (gone public)? Let’s say you were building a subscription box service for pet flea treatment.This is where you’ll want to put your research cap on and start uncovering some numbers that help your reader better understand: What recent emerging trends have you developed your product/service in response to?Are there any new technologies that have emerged recently that make your product/solution possible?The goal here is less about describing how your product or service actually works (you’ll get to that in the “How It Works” section later) than it is about communicating how your solution connects back directly to the problem that you just described.Key questions to consider: While your problem and solution statements help set the stage and provide readers with insight into why you’re starting this company in the first place, clearly defining your market will allow you to call attention to the trends and industry conditions that demonstrate why now is the time for your company to succeed.