Introduction Social Networking Sites Essay

On the other hand, Facebook is strong in Relationships, and also supports Presence, Identity, Conversations, and Reputation.Ning is strong in Groups, and also supports Sharing and Conversations.

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You will also find that different people are active in these different networks.

Linked In is primarily a professional network, designed to facilitate linkages between people who are wanting to connect for work-related purposes.

Social networking is the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients.

Social networking can have a social purpose, a business purpose, or both, through sites such as Facebook, Twitter, Linked In, and Instagram, among others.

For example, submitting a post to 15 followers does not have the same effect as submitting the post to 15,000 followers.

Because social networking companies want businesses paying for advertising, companies often restrict the amount of reach businesses may receive through unpaid posts.The more exposed people are to a company’s brand, the greater the company's chances of finding and retaining new customers.Marketers use social networking for improving conversion rates.What follows below the image, is what we suggested in 2008 [updated October 2016].Online social networks facilitate connections between people based on shared interests, values, membership in particular groups (i.e., friends, professional colleagues), etc.Since it makes a company more accessible to new customers and more recognizable for existing customers, social networking helps promote a brand’s voice and content.For example, a frequent Twitter user may hear of a company for the first time through a news feed and decide to buy a product or service.They make it easier for people to find and communicate with individuals who are in their networks using the Web as the interface.By some definitions, just about all Web 2.0 tools are a form of social networking, but each platform highlights certain aspects.This can create a virtual headache for a company's public relations department.Although social networking itself is free, building and maintaining a company profile takes hours each week. In addition, businesses need many followers before a social media marketing campaign starts generating a positive return on investment (ROI).