Literature Review On Online Shopping 2012

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The last factor that will influence consumer’s intention purchase in online is the trust in online shopping.

According to Lee and Turban (2001), reasons that consumers choose not to shop online is because consumers lack of trust in online shopping.

This study combines factors that other studies have done that will influence the consumer’s purchasing decision in online and offline stores for apparels.

It includes the price attractiveness, time saving, perceived risk, enjoyment and excitement, tangibility and high interactivity.

Similarly, Engel, Blackwell and Miniard, (1990) defines purchasing intention as a psychological process of decision-making.

In online shopping, it is expected that shoppers are more likely to associate price attractiveness and time saving with their intention to shop while in offline shopping, consumers are more likely to associate tangibility, high interactivity and enjoyment with their intention to shop.Purchase Intention From the study of Pan (2007, p.5), the author cited from Engel, Blackwell and Miniard (1990), that defines purchasing intention as a psychological process of decision-making.According to Pan (2007), “purchasing decision process” is when the relevant information is searched by the consumers that are motivated by the fulfillment of demands according to personal experience and the external environment; then after accumulating a certain amount of information, they begin to evaluate and consider; and finally after comparison and judgement, they make the decision on certain products.Disclaimer: This work has been submitted by a student.This is not an example of the work produced by our Essay Writing Service.Contact us if you experience any difficulty logging in.uses cookies to personalize content, tailor ads and improve the user experience. Situational factors will also lead a consumer to have the intention to shop in the internet such as time pressure, lack of mobility, geographical distance, need for special items and attractiveness of alternatives (Monsuwe, Delleart and Ruyter, 2004).Time pressure can be the insufficient time for consumers to shop in traditional stores because of their hectic lifestyle.All of these factors will contribute to the study of customer’s purchasing intention for apparels on both stores which includes online and offline shopping.Pan, (2007) defined purchasing intention as the eagerness of purchasing the product.


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