The last factor that will influence consumer’s intention purchase in online is the trust in online shopping.
According to Lee and Turban (2001), reasons that consumers choose not to shop online is because consumers lack of trust in online shopping.
This study combines factors that other studies have done that will influence the consumer’s purchasing decision in online and offline stores for apparels.
It includes the price attractiveness, time saving, perceived risk, enjoyment and excitement, tangibility and high interactivity.
Similarly, Engel, Blackwell and Miniard, (1990) defines purchasing intention as a psychological process of decision-making.