Ultimately, if everyone uses this technology then it could become free for recycling purposes,” explains De Belder.
The watermarks offer more than just sorting benefits.
They act as barcodes, can hold consumer engagement capabilities and work for anti-counterfeiting purposes.
P&G are now running final proof of concept trials for project Holy Grail in March and April and plan to go live after May with an industrial trial.
Part one of ’ coverage of the event outlined five key system conditions underpinning the industry that are driving change, as described by Clarissa Morawski of Reloop.
These conditions stem from targets that have been set in the EU Plastics Strategy and the Single Use Plastics Directive (SUDP).P&G innovates in recycling ODR products A big step forward in increasing the recyclability of Opaque and Difficult to Recycle (ODR) Household and Personal Care (HPC) PET bottles was announced for the first time at the Petcore Conference by De Belder of P&G.Bottles in this market category with perforated sleeves which allow consumers to tear off the sleeve and dispose of it at home have received conditional European PET Bottle Platform (EPBP) approval.One potential breakthrough technology that could add efficiency and precision to the sorting process is watermarking. Taking the PET industry to the next step,” centered around what the future of PET will look like amid wide-reaching regulatory and societal change.Expert speakers at the event put forward an array of innovative solutions to reach the higher recycling targets that have been put in place by the EU Plastics Strategy, as well as enhance the sorting and recycling process to encourage higher quality feedstock.They add an image of luxury to all print communications.The Genuine Private Watermark, originated by Gilbert Paper, has been a most prestigious tangible asset to corporate branding for over a century.Developing a product on a country-by-country basis is difficult.“A lot of recycling challenges can be brought back to sorting.At the conference, De Belder announced that Conditional approval has been given by EPBP (European PET Bottle Platform) was given for the Household and Personal Care industry, and others might follow.“Sleeved bottles are a good solution for heavily colored opaque bottles. Depending on the country, some are sending them to the colored streams or into incineration and landfill. Updating the sorting process using intelligent and connected packaging A second lecture by De Belder focused on streamlining the sorting and recycling process.The sorting machines cannot always detect the sleeve or the bottle underneath the sleeve. As it stands, within the EU, there is a lack of harmonized systems which makes it hard for global brand owners to design and market their products.