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They restrict their diet and do not exhibit symptoms of bulimia (Killian, 1994).

Symptoms associated with anorexia nervosa include a weight loss of at least 15% below what is deemed normal" for age and height, an intense fear of gaining weight/perception of being fat, and the absence of at least three consecutive menstrual cycles (American Psychiatric Association, 1987).

First, to synthesize the evidence (from both the psychological and marketing literature) which shows whether or not there is a relationship between the portrayal of thin models in advertising and the presence of eating disorders amongst young women.

Second, to suggest alternative ways in which advertisers might meet their objectives.

However, estimates range from 0.9% to 13% of females (Fairburn and Beglin, 1990; Halmi et al, 1981; Schotte and Stunkard, 1987).

Sadly, the incidence of anorexia cases in the western world has shown signs of increasing over the past two or three decades (Killian, 1994; Crisp et al, 1976; Garner et al, 1980; Margo, 1985).Starvation, binge eating, and purging become intensely emotional experiences.It is difficult to give an accurate measure of the number of people suffering from eating disorders.Third, to make recommendations for further research. For the purpose of clarification, a distinction needs to be made between the two eating disorders anorexia nervosa and bulimia.An Anorectic refers to persons who have a constant obsession with food and weight.Sadly, in recent times there has been an increase in the number of women suffering from eating disorders in the western world.Little research has been done concerning the relationship between advertising and eating disorders.A Bulimic individual is characterized as someone who consumes 3 to 27 times their recommended daily food allowance (Abraham and Beaumont, 1982).Symptoms associated with bulimia include recurrent binge eating; regular engagement in self-induced vomiting, diet pills, laxatives or diuretics, or excessive exercise; persistent concern with body weight and shape (American Psychiatric Association, 1987).Myers and Biocca (1992) quoted a Nielsen survey suggesting that 45% of all US households have someone dieting. However, there is a marked difference between healthy and unhealthy dieting.Weight loss, in an attempt to achieve the ideal body image, is more than inches and pounds to the woman with an eating disorderit becomes a way of life.

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